Find the angle
We decide together who you are writing to and why the message deserves their attention.
WRITE · SEND · LEARN
An email people want to open.
I create newsletters that have something to say before they have a send date: editorial direction, writing, design and campaigns. A permission-based, well-kept list is a starting point, never an afterthought.
Tell me what you need01 / DELIVERABLES
What you receive.
The proposal sets out what is included. These are possible deliverables, depending on the agreed scope.
- 01Editorial angle and realistic calendar
- 02Template and copy for agreed campaigns
- 03Audience segmentation and send testing
- 04Results review and improvements
02 / THE APPROACH
From intention to delivery.
Produce
I prepare the content and check how it appears in relevant inboxes.
Learn
We review the response and use it to improve the next edition.
03 / FAQ
Good questions.
01Can you produce a single campaign?
Yes. A one-off edition can support a launch, an announcement or a first editorial test.
02Do you provide a contact list?
No. I work with an audience you are permitted to contact and can help shape how new subscribers join.
03Which email platform do you use?
I start with your existing platform when it fits. Any change of tool is discussed during discovery.
Tell me what you need.
Describe the situation, your current tools or website, and the outcome you have in mind. We can define the scope before any proposal.
Discuss this project